From scratch, a Buddhist tool shop has transformed into a “Confucianism, Buddhism, and Taoism” Chinese culture brand with nearly 600 stores across the country and more than 6 million members in 11 years. The popularity of Da Fantian indicates the future of business in the new era. Kind of gold trend?
As the founder of Da Fantian, Yi Shanjiang is the most suitable answer to this question.
“Da Fantian is not so much a store, as it is an exchange base for traditional culture. Buddhism enthusiasts, traditional culture, and Chinese studies researchers from various places gather together. On this platform, everyone exchanges ideas, collides with culture, and enjoys wisdom. “.
Yi Shanjiang hopes to use a Buddhist furniture shop to provide a spiritual haven and “urban meditation hall” for all those who pursue Buddhist principles in the bustling city. Here, people with the same cultural hobbies can not only get to know more destined people who are cherished in Buddhism, they can also talk about Zen, teach the Buddha, cultivate one’s mind, learn traditional Chinese culture such as Zen dance, Zen tea, and let the modern world trapped by the material world. People get the relaxation of the mind.
Facts have proved that Yi Shanjiang’s idea is not wrong. Because this new cultural theme industry is still in its infancy in China, a large amount of demand has not yet been met. When the first store of Dangda Fantian opened in Hangzhou, some people quickly found Yishanjiang Consulting to join, and franchisees in some areas even opened Out of four or five Dafantian stores.
In Yi Shanjiang’s view, traditional cultural dissemination is not inconsistent with commerce. On the contrary, most cultural dissemination in various fields has been inseparable from commercial activities since ancient times. In ancient times, the monks’ food, clothing, shelter, and temple construction were mostly provided by wealthy merchants. The introduction of Buddhism to China was basically along the way of business.
Using market-oriented and industrialized methods is undoubtedly the best power and method to popularize traditional cultures such as deep and obscure Buddhist meditation and Fengshui studies to the general public.
Yi Shanjiang used “half cultivation of the mind, half management” to position Dafantian, doing business without focusing on the phase, acting in utilitarian but surpassing utilitarianism, and laid the foundation for Dafantian.
He said that only by transforming people with culture can harmonious coexistence be achieved. Without the support of cultural connotation, it is against Buddhist morality.
Therefore, in recent years, Yi Shanjiang has continued to increase the cultural attributes of Dafantian. In addition to focusing on building an “urban meditation hall”, it has also developed the “Dafantian Guoxuetang” national studies curriculum, established cooperation with multiple educational institutions, and jointly built schools and business schools. Online tools to carry out online Chinese learning dissemination and other work are also in full swing.
Some franchisees concluded that Da Fantian is not only a meditation hall for urbanites to wash away the pressure, but also an ecological platform for spreading traditional Chinese culture. And this is the perfect presentation of Yi Shanjiang’s three major positionings of Da Fanyao: “school, platform, and meditation hall”. The road that Da Fantian took was not only a commercial road, but also a cultural dissemination road and a road to promote Chinese learning.
Nowadays, with the return of traditional culture, cultural self-confidence is increasingly manifested in the new generation of young people. With the rise of Hanfu, antiquity video screens, and the successful launch of the Forbidden City IP, traditional cultural consumption has been further released. It is expected that in the future, Platforms for spreading traditional culture like Da Fantian will also usher in the spring of development.